HVAC BUSINESS COACH + FRACTIONAL CMO + FULL SERVICE AGENCY

STOP BUYING LEADS.
START OWNING THE
MACHINE THAT
MAKES THEM.

An HVAC business coach who's built and sold a company. A fractional CMO with $350M+ in revenue influenced. A full-service agency that executes. All under one roof, completely aligned. One contractor went from $755K to $2.18M in 18 months — with cost per lead dropping 88%.
GET MY GROWTH PLAN → SEE THE PROOF
❄️
$2.18MHVAC Revenue Built
📉
88%Cost Per Lead Reduction
📈
6.6xReturn on Ad Spend
🔥
3,962Tracked Leads Generated
Coastal Carolina Comfort service van and technician arriving at a residential home in Summerville, SC
$24
Cost Per Lead (down from $202)
15.7x
SEO Return on Ad Spend
The Problem

MOST HVAC MARKETING IS A BLACK HOLE.

You write the check every month. You get a report full of impressions and clicks. But when you ask "how many jobs did this produce?" — silence. And the business coach can't fix it because they don't run campaigns. The agency can't fix it because they've never run trucks. We built ROI.CONTRACTORS to solve all of it in one place.

01

You're Renting Leads, Not Building Equity

Every lead from Angi, HomeAdvisor, or a shared-lead service disappears the moment you stop paying. You're funding someone else's platform instead of building a marketing asset you own — one that compounds and raises your business valuation.

02

Your Agency Can't Show You Real Revenue

They show clicks and impressions. They celebrate "leads" that never convert. If your marketing partner can't open your CRM and show you attributed revenue per channel, they're hiding behind vanity metrics. That costs you money every single month.

03

You're Growing Revenue but Not Value

Revenue without a system is chaos. Buyers pay more for predictable, repeatable growth engines — not for one-off referrals. Most small HVAC companies sell for 37–60% of annual revenue. If you ever want to land at the top of that range, your marketing needs to be the machine, not the owner picking up the phone.

Why We're Different

HVAC BUSINESS COACH.
FRACTIONAL CMO. FULL AGENCY.
ONE TEAM. COMPLETELY ALIGNED.

Most HVAC owners cobble together a marketing agency that doesn't understand their business, a consultant who's never run trucks, and maybe a business coach who can't execute. With us, you get all three — working as one unit, pulling in the same direction.

🔥

HVAC Business Coach

LED BY DERRICK HALL

Derrick built and sold his own HVAC company. He's sat in your chair — managing techs, running calls, sweating seasonal swings, planning an exit. His coaching comes from lived experience on the ground, not theory from a textbook. He knows what levers move the needle because he's pulled them.

📐

Fractional CMO

LED BY JASON SPENCER

18+ years in performance marketing. $350M+ in client revenue influenced. Jason doesn't hand you a playbook — he architects the growth strategy, allocates budget across channels, reads the data, and adjusts the plan quarterly. A senior marketing brain embedded in your business without the $200K salary.

⚡

Full-Service Agency

EXECUTION TEAM

SEO. Google Ads. Facebook. Website builds. CRM integration. Attribution tracking. The strategy means nothing without flawless execution. Our team handles every channel, every campaign, every optimization — so you don't need three vendors who never talk to each other.

THE TYPICAL APPROACH VS. OURS
Hire an agency that doesn't know HVAC
MARKETING
Agency run by an HVAC owner who's been in your shoes
No senior strategy — just a junior account manager
STRATEGY
Fractional CMO with 18 yrs and $350M+ in results
Business coach who can't execute campaigns
COACHING
HVAC coach + agency execution under one roof
Three vendors, three invoices, nobody aligned
ALIGNMENT
One team, one plan, one goal: your growth
Coastal Carolina Comfort technician servicing outdoor AC unit in Summers Corner
SERVICE CALLS
Coastal Carolina Comfort technician performing heating repair in historic downtown Summerville
HEATING REPAIR
Coastal Carolina Comfort technician installing smart thermostat in customer home
SMART HOME
Coastal Carolina Comfort owner standing next to branded service van
BRANDED FLEET
🔧 ServiceTitan Integrated
📊 HousecallPro Connected
🎯 Google Premier Partner
📱 Meta Business Partner
⚡ CRM-Verified Attribution
Case Study — CRM-Verified Results

FROM $755K TO $2.18M.
EVERY DOLLAR TRACKED.

Coastal Carolina Comfort was a solid HVAC company doing $755K a year. The owner wanted to grow — and eventually cash out. We built the marketing engine from scratch. SEO. Paid search. Social. Full attribution. Here's what happened when every dollar was tracked through the CRM.

$1.67M
CRM-Verified Attributed Revenue
HousecallPro + ServiceTitan cross-referenced
$24
Cost Per Lead — Down 88%
From $202 at launch to $24 blended
189%
Revenue Growth
$755K (2022) → $2.18M (2025)
SEO ROAS
15.7x
$787K revenue on $50K invested
Lead Growth
21x
29/mo at launch → 604/mo peak
Website Conversion
15.6%
Industry average: 3.1%
Blended ROAS
6.6x
$1.67M on $251K ad spend
Industry Benchmarks

HOW THIS STACKS UP AGAINST THE INDUSTRY

MetricCoastal CarolinaIndustry AverageAdvantage
Cost Per Lead$24$153-84%
Google Ads CPL$107$149-28%
Blended ROAS6.6x2.0–3.0x+120%
SEO ROAS15.7x4–6x (top tier)+162%
Website Conversion Rate15.6%3.1%+403%
Average Ticket$8,149$2,500–$5,000+63%
Customer Acquisition Cost$1,044$1,500–$3,000-57%

Sources: WebFX, Searchlight Digital, NetRocket, Amra & Elma, Contractor Marketing Pros, AxZ Lead, ServiceTitan/Plecto. All Coastal data CRM-verified.

What We Build

A COMPLETE GROWTH ENGINE.
NOT A MENU OF TACTICS.

Our HVAC business coach, fractional CMO, and execution team all work from the same plan. No handoffs. No miscommunication. One integrated system designed to turn your marketing budget into measurable profit, tracked down to the dollar.

🔍

SEO & AI Search Optimization

Rank where HVAC homeowners search. Google, Bing, AI engines. We built a 15.7x ROAS from organic search alone. Local SEO, GBP, technical audits, content strategy.

⚡

Google Ads (PPC)

Precision-targeted campaigns that capture homeowners at the moment their AC dies or furnace quits. Cost per lead dropped 83% for our HVAC client in 12 months.

📱

Social Ads & Retargeting

Facebook, Instagram, and cross-network campaigns that stay in front of homeowners after they've visited your site. Membership and maintenance plan campaigns that build recurring revenue.

🌐

Websites That Convert

HVAC websites built to convert, not decorate. Our client site converts at 15.6% — five times the industry average. Speed, mobile-first, trust signals, conversion architecture.

📊

Full Attribution & CRM Tracking

Every lead tied to a channel. Every job tied to a revenue number. We connect your ad platforms to your CRM so you see which dollars produced which jobs.

🏗️

Growth Strategy & Fractional CMO

A senior marketing strategist embedded in your business. Channel allocation, budget planning, competitive analysis, and quarterly growth roadmaps built around your revenue targets.

Coastal Carolina Comfort van and technician arriving at residential home for AC repair
FROM 29 LEADS A MONTH TO 604.
That's what a real marketing engine does. Not a campaign. Not a tactic. A system that compounds month over month while your cost per lead keeps dropping.
How It Works

THREE STEPS. ONE ENGINE.
COMPOUNDING GROWTH.

1

Strategy Call

30-minute conversation with our team. We look at your numbers, your operations, your market, and your goals. Business coaching meets marketing strategy from minute one. No pitch deck. Straight answers.

2

Build the Engine

Your HVAC business coach and fractional CMO build the growth plan together. The agency team executes: SEO, paid campaigns, website conversion, CRM tracking — all connected. One dashboard showing leads, cost per lead, and attributed revenue.

3

Scale & Compound

Ongoing coaching tightens your operations while marketing compounds. Organic traffic grows. Paid channels optimize. Cost per lead drops. Your coach, CMO, and agency team meet regularly to keep everything aligned with your revenue targets.

Coastal Carolina Comfort van and technician servicing AC unit at residential neighborhood
EVERY CALL. EVERY JOB. EVERY DOLLAR.
Our attribution engine connects your ad platforms to your CRM — so you see which marketing channels produce which booked jobs, down to the revenue number.
The Bigger Play

YOUR MARKETING ENGINE IS YOUR
EXIT STRATEGY.

Coastal Carolina Comfort owner in front of branded HVAC service van
FROM OWNER-OPERATOR TO EXIT.

Most small HVAC companies sell for 37–60% of annual revenue. The difference between the low end and the high end comes down to one question: can this business grow without the current owner?

A marketing engine with documented channels, proven ROAS, and compounding organic traffic tells a buyer: this machine runs whether the owner is here or not. That's the difference between 37 cents on the dollar and 60.

Derrick, one of our founding partners, did this himself — built an HVAC company, installed the growth engine, and exited at a valuation that changed his life. Now he helps other contractors do the same.

THE SALE PRICE MATH
Revenue before engine $755K
Revenue after engine (18 mo.) $2.18M
Sale at 50% of revenue (before) $378K
Sale at 50% of revenue (after) $1.09M
Additional equity created +$712K
Based on 50% of annual revenue — the midpoint of the 37–60% range typical for small HVAC business sales. Higher revenue with a documented growth engine pushes you toward the top of that range.
Who's Behind This

THE COACH. THE CMO.
THE EXECUTION TEAM.

Three founders who each bring a piece that HVAC owners can't find under one roof anywhere else. Combined: $350M+ in client revenue influenced across hundreds of businesses.

DH

Derrick Hall

Co-Founder — HVAC Business Coach

Built and exited his own HVAC company. Knows what works on the ground because he lived it — the 5 AM emergency calls, the seasonal swings, the exit strategy. Your coach has been in your shoes, not reading about them.

WR

Will Renfroe

Co-Founder — Operations & Growth

Will keeps every piece of the engine running clean. Delivery, data integrity, team performance. When coaching, strategy, and execution all need to stay in sync, he's the one making sure nothing slips.

JS

Jason Spencer

Co-Founder — Fractional CMO

18+ years in performance marketing. $350M+ in client revenue influenced. Jason architects the growth systems, allocates the budget, and reads the data. The strategic brain behind every campaign on this page.

FAQ

QUESTIONS WE GET ASKED

How is this different from the agency I already have?

+

Most HVAC owners hire an agency that doesn't know their business, or a coach who can't run campaigns, or a consultant with no execution team. You end up managing three vendors who never talk to each other. We combine an HVAC business coach who's built and sold a company, a fractional CMO with 18+ years of experience, and a full-service agency execution team — all working from the same plan. And we connect everything to your CRM so you see revenue per channel, not vanity metrics.

What types of HVAC companies do you work with?

+

Residential HVAC contractors doing $500K–$20M+ who are ready to invest in real growth infrastructure. You've outgrown word-of-mouth and DIY marketing but aren't large enough for a full-time marketing department. If you want predictable lead flow tied to tracked revenue, you're our client.

How fast will I see results?

+

Paid campaigns can generate leads within weeks of launch. SEO compounds over 3–6 months and builds from there. Our HVAC client went from 29 leads/month to 604 leads/month peak within 12 months. The cost per lead dropped 88% as the engine matured. Speed depends on your market and starting point — we'll be honest about the timeline on our call.

What does it cost?

+

We build custom packages based on your market, your goals, and where you are today. HVAC companies on average spend 10–15% of revenue on marketing including ad spend. Our clients consistently see 5–15x returns on that investment. We'll walk through the economics on our strategy call and give you a straight answer.

I'm thinking about selling my business in the next few years. Can you help?

+

This is where we do our best work. Derrick, one of our founders, built and sold his own HVAC company. He knows what buyers look for: predictable revenue, documented marketing systems, and growth that isn't dependent on the owner. We build the engine that pushes your sale price toward the top of the range — then help you tell that story when it's time to sell.

Coastal Carolina Comfort technician running diagnostics on outdoor AC unit
DIAGNOSTICS
Coastal Carolina Comfort van at residential neighborhood service call
RESIDENTIAL
Coastal Carolina Comfort technician installing thermostat
INSTALLATION
Coastal Carolina Comfort branded van in Summerville neighborhood
ON THE JOB

LET'S BUILD YOUR
PROFIT ENGINE.

Stop renting leads. Stop guessing which dollars work. It's time to own the machine that grows your business — and your sale price when you're ready to cash out.

BOOK MY STRATEGY CALL →
Book Your Call

PICK A TIME. LET'S TALK GROWTH.

30-minute strategy call. No pitch deck, no pressure. We'll look at your numbers, your market, and tell you straight whether we can help.

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